Creating viral content is the holy grail of online marketing. But what makes content go viral? Is it luck, or is there a formula that successful marketers follow? In this post, we’ll explore some of the key ingredients of viral content and share some tips on how you can create your own share-worthy pieces. So whether you’re looking to boost your blog’s traffic or get more eyeballs on your latest product launch, read on for some helpful tips.
What Does It Mean To Go Viral?
The term “going viral” has become a popular way to describe the rapid spreading of information or content on the internet. It often refers to videos, images, memes, or articles shared widely and quickly, often gaining millions of views quickly. But what does it really mean for something to go viral? It has captured a large audience’s attention and interest and prompted them to share it with friends and followers. In some cases, going viral can bring fame and fortune for individuals or companies, but it also carries risks, as spreading misinformation can happen just as quickly. Understanding the intricacies and impact of virality is essential in today’s digital age.
Types of Viral Content
There are countless types of viral content on the internet, from memes to videos. One popular category is user-generated content, such as videos or photos submitted by everyday internet users. Another type of viral content is news or current events-related posts, often shared to raise awareness or spark conversation. Anything funny or thought-provoking can also become viral, often spreading through social media and word of mouth. Viral content includes branded posts made by companies or influencers, sometimes tying in a product or promoting a message. While some strive for virality to gain attention and popularity, others caution against the possible adverse effects of widespread sharing and dissemination of certain types of viral content. Regardless, there’s no denying that creating viral content plays a significant role in today’s online world.
Benefits of Going Viral
Creating viral content online has a lot of advantages and can be hugely beneficial for people, businesses, and organizations. With a viral post or video, the reach is exponentially increased far beyond what was anticipated. This allows sharing a message with many from all around the world. For businesses and organizations, this could mean a higher chance of their products or services being seen by potential customers. For individual personal brands, it means more widespread exposure and awareness for the cause they are fighting for. Moreover, creating viral content can lead to financial gains through sponsored posts, donations in crowdfunding campaigns, or simply increasing profits due to the heightened visibility of products on sale. All in all, being able to manage something going “viral” is an invaluable asset to anyone who wishes to send their voice out into the digital world.
Tips for Creating Viral Content
Find Out What's Trending
If you want to be creating viral content, you need to know what’s trending. You can do this by keeping up with the news, checking social media, and using Google Trends. Once you see what’s trending, you can create content relevant to what’s happening worldwide.
Use Emotional Language
When people see content that makes them feel an emotion, they are more likely to share it. So, if you want to be creating viral content, use emotional language. This could include words like “amazing,” “heartwarming,” or “hilarious.”
Use Visuals
People are more likely to share visually appealing content. So, if you are creating viral content, make sure to use strong visuals. This could include photos, infographics, or videos.
Write Compelling Headlines
Your headline is the first thing people will see when they come across your content. If your headline isn’t compelling, people will likely move on without reading your article or watching your video. So, make sure your headlines are attention-grabbing and make people want to click through to your content.
Create Lists
People love lists because they are easy to read and provide valuable information in a concise format. If you want to start creating viral content, consider creating a listicle (a list in the form of an article). Some examples of popular listicles include “10 Things You Didn’t Know About XYZ” or “The Top 5 XYZ.”
Use Humor
Humor is a great way to get people to pay attention to your content. If you can make people laugh, they are more likely to share your content with their friends and followers. Just be careful not to overdo it – too much humor can be off-putting for some people.
Be Controversial
Controversial topics generate a lot of buzz online. So, if you are creating viral content, consider taking a stance on a controversial issue. Just be sure that you’re prepared for the backlash that may come with it!
Be Inspirational
Inspirational stories and quotes are some of the most shared pieces of content online. If you can inspire people with your words or actions, they are more likely to share your content with others who might be inspired by it.
Tell a Personal Story
People love hearing personal stories because they can relate to them personally. If you have a story that would resonate with others, consider sharing it in your content. Just be sure not to overshare – nobody wants to hear about every detail of your life!
Reach Out To Us
Creating great content is essential if you want your business to succeed online, but it’s not always easy to make your content stand out from the millions of other pieces of content published daily. By following the tips in this article, you should be well on your way to creating viral content that will help grow your business. If you need help getting started or want professional assistance creating and promoting your content, contact Voyager Marketing. Our team of experienced digital marketers can help you develop strategies for generating and promoting engaging content.
