The Benefits of Hiring a Technical SEO Expert

Hiring a technical SEO expert can save you time, money, and countless headaches, especially when managing a large or complex website. Here are several key benefits that come from working with a technical SEO specialist:

1. Enhance Website Performance

Website Speed Optimization

One of the primary factors search engines like Google consider is your website’s speed. A slow-loading website not only frustrates users but also ranks lower in search results. A technical SEO expert can optimize your website’s speed by compressing images, enabling browser caching, and minimizing CSS, JavaScript, and HTML.

Mobile Optimization

With more users browsing on mobile devices, ensuring that your site is mobile-friendly is critical. A technical SEO professional can ensure that your website is responsive, offering a seamless user experience across devices.

2. Improve Crawlability and Indexing

XML Sitemaps and Robots.txt

Technical SEO specialists know how to create and manage XML sitemaps and robots.txt files that instruct search engines on how to crawl and index your site. This prevents pages that are not meant to be indexed from showing up in search results while guiding search engines to focus on the most critical parts of your website.

Structured Data and Schema Markup

By implementing schema markup and structured data, a technical SEO expert can help search engines better understand the context of your content. This not only improves your site’s chances of ranking higher but can also result in rich snippets, which increase visibility in search engine results pages (SERPs).

3. Identify and Fix Technical Issues

404 Errors and Redirects

Broken links, 404 errors, and poor redirects can hurt your SEO efforts. An expert will conduct thorough site audits to find and fix these issues, ensuring that users and search engines are directed to the correct pages.

Duplicate Content

Duplicate content can lead to poor user experience and negatively affect your rankings. A technical SEO professional will ensure your site has canonical tags and other methods to prevent or manage duplicate content effectively.

4. Strengthen Website Security

HTTPS Implementation

Security is a ranking factor for Google. If your site still operates under HTTP, your rankings are likely suffering. A technical SEO expert will ensure your site is secure by moving it to HTTPS, enhancing trust with users and boosting SEO.

5. Adapt to Algorithm Updates

Search engine algorithms constantly evolve, and it can be difficult to keep up. A technical SEO specialist stays updated on these changes and can adjust your strategy accordingly, ensuring your site maintains its competitive edge.

6. Optimize for Core Web Vitals

Core Web Vitals are a set of specific factors that Google considers essential in a webpage’s overall user experience. These vitals focus on three main aspects: loading performance, interactivity, and visual stability.

Largest Contentful Paint (LCP)

This measures how quickly the largest element on a webpage loads. A technical SEO expert can optimize your website by reducing server response times, using better hosting, or optimizing images and other resources to ensure that your LCP scores are well within Google’s recommended range.

First Input Delay (FID)

FID tracks the time it takes for a page to become interactive, such as when users click buttons or submit forms. A technical SEO specialist can reduce FID by eliminating long JavaScript tasks and ensuring the website’s resources load promptly.

Cumulative Layout Shift (CLS)

CLS measures how much a webpage’s layout shifts as it loads. Unexpected shifts can be annoying for users and negatively impact their experience. By using the proper dimensions for images and advertisements, a technical SEO expert ensures a stable, visually consistent experience.

By optimizing your website for these Core Web Vitals, a technical SEO expert not only improves rankings but also enhances user satisfaction, leading to lower bounce rates and higher engagement.

7. Boost Site Architecture and Internal Linking

A well-structured website with a clear, logical hierarchy helps both users and search engines navigate your site easily. Good site architecture ensures that important pages are only a few clicks away from the homepage, while proper internal linking spreads authority throughout your website.

Optimizing Site Structure

An expert will assess your current site architecture, creating a plan that includes improving the layout and reducing the number of clicks needed to reach any page. They may also focus on organizing your content into relevant categories to ensure search engines can index everything properly.

Enhancing Internal Links

A technical SEO professional will audit and improve your internal linking strategy to ensure that link equity is distributed across key pages. This makes it easier for search engines to crawl and understand the relationships between your pages while helping users find relevant information quickly.

8. Improve Local SEO with Technical Optimizations

If your business serves a local market, technical SEO plays a crucial role in local search rankings. A technical SEO expert can:

Optimize for Local SEO Ranking Factors

By managing your website’s local schema markup, an expert can provide search engines with detailed information about your business, such as its location, hours, and services. This boosts your chances of appearing in local search results.

Manage Google My Business and Local Citations

While Google My Business (GMB) optimization is often seen as part of local SEO, the technical aspects, such as proper NAP (name, address, phone number) consistency across directories, are handled by a technical SEO expert. They ensure that your business information is accurate and that there are no duplicate listings or inconsistencies that could harm your rankings.