Looking to improve your SEO? Build backlinks to see the power of one of the most important factors to consider when it comes to boosting your search engine rankings. With backlinks, you are getting a link from another website to your own, which helps increase your visibility on search engines like Google.
There are many ways that you can build high-quality backlinks to your website, but some of the most effective methods include producing high-quality content that other websites will want to link to, promoting your site on social media platforms, and reaching out to other websites for guest posting opportunities.
If you want to boost your SEO and improve your search rankings, start by focusing on building high-quality backlinks that will help establish your site’s authority and trustworthiness in the eyes of Google and other major search engines. In this blog post, we will dive deeper into what backlinks are and how to use them effectively.
What are Backlinks?
As mentioned, a backlink is simply a link from another website to your website. Google uses backlinks as a way to evaluate the quality and relevancy of your site. The logic goes like this: if other websites link to your site, then your site must be high-quality and relevant. Of course, this isn’t always the case.
That’s why Google also looks at factors other than building backlinks, such as the site’s authority linking to you and the link’s context. You can build backlinks on your own or take the easier route and hire an SEO marketing firm to build backlinks for you.
How to Build Backlinks
There are several ways you can build backlinks. Here are some methods that tend to work well:
- Guest blogging - Find sites in your industry that accept guest blog posts and write an article for them with a link back to your site. Make sure you only guest blog on high-quality sites that are relevant to your industry.
- Directory listings - There is still some value in directory listings, although they're not as powerful as they used to be. Find directories related to your business and submit your site for inclusion.
- Broken link building - This method involves finding broken links on other websites and replacing them with relevant links to your own site.
- Resource page links - Many websites have resource pages that link to helpful articles and resources on other sites. If you have valuable resources on your site, reach out to webmasters and let them know about it so they can include them on their resource page with a link to your site.
- Infographics - People love visual content, which is why infographics are so popular these days. Create an informative infographic and submit it to infographic directories with a link back to your site.
- Social media - Links from social media sites like Twitter and LinkedIn can also help improve your SEO efforts. Share your content on social media and include links back to your site. Ensure you're only sharing high-quality content so you don't hurt your reputation online!
Broken Backlinks
After you build backlinks, there are many reasons why backlinks may become broken.
One of the most common reasons is that the web page or website that the backlink was pointing to has been deleted or moved. If the web page or website is no longer available, the backlink will be broken and will not direct users to the intended destination.
Another common reason for broken backlinks is when a website changes its domain name. If the website’s domain name has changed, all of the backlinks pointing to the old website will be broken. This can cause a lot of lost traffic and potential customers for the website.
Broken backlinks can also be caused by website hacks or malware attacks. If a hacker gains access to a website’s files, they may damage or delete important files, including links to other websites. This can cause large numbers of broken backlinks and lost traffic for the hacked website.
Additionally, broken backlinks can be caused by simple human error. Sometimes links are accidentally deleted or typed incorrectly, which can lead to broken links.
Fixing Broken Backlinks
Broken backlinks can be a real pain when it comes to SEO. Not only do they provide a poor user experience, but they can also lower your website’s ranking in search engine results pages.
Thankfully, there are a number of SEO services that can help you fix your broken links. These services use a variety of methods, such as identifying and repairing broken links on your website, submitting your website to link directories, and creating link bait content. They can also help you build backlinks.
If you’re looking for a way to fix your broken backlinks, then consider using an SEO service.
Maintaining Backlinks
We know that building backlinks is a crucial part of any SEO strategy. These backlinks help you to rank higher in the SERPs, drive referral traffic, and increase brand awareness. They provide so much value towards SEO success. But how do you maintain those precious backlinks?
There are a number of ways to maintain backlinks, including:
- Monitoring your link profile regularly and identifying any links that need to be removed or disavowed.
- Researching your competitor's backlinks and replicating their tactics.
- Contributing high-quality content to reputable industry publications and websites.
- Generating keyword-rich backlinks through guest posting, directory submissions, and social media outreach.
- Developing strong partnerships with other websites in your niche.
Let Us Help!
Backlinks are an essential ranking factor in SEO because they show search engines that other websites vouch for your quality. The more high-quality backlinks you have, the better your chance of ranking well in SERPs. Fortunately, there are several ways you can build backlinks relatively quickly. Guest blogging, directory listings, broken link building, resource page links, infographics, and social media are great ways to get started.
At Voyager, we are ready to help you appear at the top of the Search Engine Results Page. Contact us today to learn how we can help!
