SEO Keywords – 7 Important Concepts You Should Know

SEO keywords are an important part of any online marketing strategy. By targeting the right keywords, businesses can improve their website’s visibility and attract more visitors. However, finding the right keywords can be difficult, and businesses should take care to choose keywords that are relevant to their products and services.

There are a number of factors to consider when choosing SEO keywords. First, businesses should target keywords that are relevant to their products or services. They should also choose keywords that have a high search volume, so they can reach a large audience. And finally, they should make sure their keywords are included in their website’s content and titles.

What Are SEO Keywords?

SEO keywords are words or phrases that you can use to help improve your website’s ranking in search engine results pages. When people are looking for information on a particular topic, they will often type relevant keywords into a search engine. For example, if someone is looking for a new car, they might type in “best cars for under $30,000.” If your website is optimized for those keywords, it will be more likely to appear in the search results.

How Are They Used?

SEO keywords are used to improve a website’s ranking on search engines. When someone types in a particular keyword or phrase, the goal is for your website to come up as one of the top results. This can be accomplished by incorporating the keyword into your website content, including it in the tags and titles of your blog posts, and using it in the Alt text of images on your site.

Tips for Using Them Successfully:

  1. Do your research: There are a lot of tools out there that can help you figure out which keywords are most often used in searches. Google AdWords Keyword Planner and Moz Keyword Explorer are two examples. Utilize these resources to determine which keywords would be most beneficial for you to use.
  2. Keep it natural: Incorporating your keywords into your content should not feel forced; otherwise, it will be noticeable to readers and could turn them off from your site altogether. A good rule of thumb is to use each keyword 2-3% of the time throughout your content.
  3. Be specific: Rather than using general terms, get specific with your keywords to attract targeted traffic that is more likely to convert into leads or customers.
  4. Use long-tail keywords: Long-tail keywords are longer, more specific phrases that are less commonly used but can be more effective than single keywords because they have less competition. An example of a long-tail keyword related to car buying might be “best sedans under $30,000 for families.”
  5. Consider using location-based keywords: If you’re a local business, you’ll want to include location-based keywords in your content so that you come up when people search for businesses in your area. For instance, if you own a bookstore in Seattle, you might use the keyword “bookstores in Seattle” or “Seattle bookstores.”
SEO keywords

Does Keyword Value Change?

The answer to this question depends on a variety of factors, including how competitive the keywords are, how often they are searched, and how much competition there is for those keywords. Generally speaking, if a keyword is very competitive and has high search volume, it will be more expensive to rank for than a keyword that is not as competitive and has lower search volume.

SEO keywords

Tracking Keyword Performance

There are a few key considerations when tracking SEO keyword performance. The first is to make sure you are tracking the right keywords. This means aligning your goals with your target audience and their search habits. Tracking the wrong keywords can lead to inaccurate data and wasted time and resources.

The second consideration is to use the right tools. There are a number of different tools available, each with its own strengths and weaknesses. The most important thing is to make sure the tool you choose can track your desired metrics accurately.

Finally, you need to be diligent in tracking your data over time. This will allow you to see how your keywords are performing and make changes as needed. By tracking your SEO keyword performance, you can ensure that your website is reaching its full potential.

Keep Up with Current Trends

Staying on top of SEO trends may not sound like the most exciting task, but trust me, it’s worth it. Failing to stay current with the latest changes in search engine algorithms can lead to a major drop in your website’s rankings – and let’s face it, no one wants to be lost in the depths of page 10. So how do you stay up to date? Follow reputable industry websites and blogs, attend conferences and networking events, and keep an eye out for any updates from search engines themselves. It may take a bit of effort, but being in-the-know will ensure that your website continues to be a shining star in search results. Plus, staying trendy never hurt anyone.

What You Shouldn't Do with SEO Keywords

When it comes to SEO, it’s easy to get caught up in the allure of key phrases and buzzwords. Overstuffing your website or blog with SEO keywords is a big mistake. Not only does it make for unnatural and clunky writing, but search engines are actually wise to this tactic and may penalize you for it. Instead of cramming your content with keywords, try focusing on creating valuable, informative, and well-written content that naturally incorporates relevant terms instead of keyword stuffing. Remember, quality trumps quantity in the world of search engine rankings. So step away from the thesaurus and let your knowledge shine through on its own – the sky-high rankings will follow.


Including relevant SEO keywords in your website content is essential to improve your ranking on search engines and attract targeted traffic. By doing your research, keeping it natural, being specific, and utilizing long-tail and location-based keywords, you can successfully incorporate SEO keywords into your site so that more people can find you online!

Contact Voyager Marketing today for any Digital or SEO marketing needs!