Exploring SEO Even More
Successful SEO doesn’t consist of just one component or one secret ingredient rather, the recipe consists of multiple pieces. From citation blasts to keyword target and SEO content writing, a lot goes into making sure your website ranks number one for search engines.
When it comes to SEO content writing, it looks a little different than just your regular blog post. While these pieces of content are meant to inform the reader and build relationships, they are strategically planned with the primary goal of ranking with search engines.
So while that blog post you read the other night all about baking is informative, was it crafted specifically to reach the top of your search list? Or did you stumble upon it by luck? SEO content writing removes luck from the equation and works to ensure that every time a potential client is searching for your services, they are met with your website.
Why SEO Content Writing is Important
So while that blog post you read the other night all about baking is informative, was it crafted specifically to reach the top of your search list? Or did you stumble upon it by luck? SEO content writing removes luck from the equation and works to ensure that every time a potential client is searching for your services, they are met with your website.
SEO content writing is writing that helps your website become more visible to search engines and rank higher. The higher that a website ranks on search engines, the more people will visit their site. So when your website is full of SEO targeted writing that focuses on specific keywords and the phrases that these keywords are associated with, the more likely you are to end at the top of a search engine’s results.
So What is Good SEO Content Writing and Scheduling
Just like the entire process of achieving successful SEO consists of many components, a lot goes into creating good SEO content writing as well.
A good piece of SEO driven writing consists of:
- Content that is clear, concise, and grammatically correct
- It should focus on what the reader wants to know (i.e. the answer to the question they searched or information pertaining to that topic)
- It should use specific keywords in a way that sounds natural throughout the writing instead of forced (don't worry we will explain keywords in the next section)
- It should include content that is accurate and helpful to aid in establishing and business as trustworthy and knowledgeable.
When you combine all of these pieces together you are able to create SEO content and writing that is successful in increasing your search ranking.
How do Keywords Work in SEO Content Writing
In the third bullet point in the section above we mentioned “keywords,” keywords are the search words or phrases that people use when looking for information on a search engine.
In SEO content writing, keywords can take many forms. Remember your brewery in Northern Virginia? Someone searching for a brewery near them would type that exact phrase into google, making “Brewery in Northern Virginia,” the keyword in your SEO content writing piece.
Because of the way that search engines read web pages, these keywords and phrases should appear the same each time they are used. Here is an example, “When you are looking for a brewery in Northern Virginia, you want the atmosphere to remind you of the bustling city life that makes up the surrounding area. Our custom brews will remind you of all of your favorite areas of the city, from the Washington Monument to the Capitol building, this brewery in Northern Virginia is unlike any other.”
Making your SEO Content Writing Sound Natural
Sometimes you will have a topic and keyword phrase that is a little different than how you would speak on a day to day basis. This is because when people go to Google to search, they typically type whatever comes to their mind first and it is usually a phrase or subject in its simplest form. However, this can make your SEO Content writing sound unnatural for your readers.
A way that you can combat unnatural sounding writing is by using commas throughout your phrases. Google and other search engines don’t take into account most punctuation when they are crawling your site. A few examples of this throughout your writing would be:
- If you are looking for a unique brewery, Northern Virginia has many options to choose from.
- We are proud to have a staff that is reliable and friendly serving our customers who come into the brewery. Northern Virginia residents will soon be calling Monument Brewing their new favorite hang out spot to grab a drink and a quick bite.
Another method to break up these keywords throughout your SEO content writing is by using stop words. Stop words are short words and phrases that are typically ignored by search engines, these include words like, “of,” “a,” “on,” and “in” just to name a few.
How we Handle SEO Content Writing at Voyager Marketing
Our team at Voyager marketing handles SEO with a unique approach. We use methods that have been historically profitable while adding just a little dash of something new (our secret ingredient for successful SEO). And we implement these practices throughout the SEO content writing that we do for our clients.
When we create this content for our SEO clients we make sure that:
- We make sure we are writing for their audience- The tone we take when writing changes with each customer we work with. We wouldn't write an article for our clients at Sigma Pest the same way we would write content for your brewery. Making sure your SEO content writing is centered around the targeted audience is important for a successful post.
- We let the keywords form our writing outline- Some of the most natural (and sometimes easiest) place to put your keywords are within the headings of your text.
- We use the keyword throughout the content naturally- When the average person is reading the article they should not be able to pick out what your keyword is automatically.
- We read our SEO content and writing out loud- This helps us locate any places where the language may sound forced or doesn't translate well to the reader
- We use a checklist to ensure the keyword has been used enough times- It can be helpful to make a note of how many times your keyword has been used throughout your writing. This helps us ensure that we are not under optimizing or over optimizing content.
SEO content writing is just one piece of the SEO puzzle. At Voyager Marketing our team takes each ingredient in the SEO recipe and mixes them together to ensure your website is fully optimized for search engines. For more information about how we can help you boost your ranking through SEO content writing and other SEO services contact us today!
